Marketing Management

1) Read, understand and based on attached case study, answer below question, mainly to explain six steps in the marketing research process as well as to suggest new marketing strategies as a marketing research consultant. Demonstrate an in-depth understanding of the relevant topic(s)/concept(s). Form a sound reasoning through the development of key points that presented in a clear, logical and succinct manner. Be supported by evidence drawn from course materials and other relevant and credible sources.

2) Please refer to the course materials provided as attached in both powerpoint slides as well as pdf copies, please expand your answers from these course materials along with other relevant research from credible sources.

3) Provide adequate in-text citations from course materials and other credible sources are required and only use microsoft word in-text citation as well as bibliography tools in APA style. As a rule of thumb: at least 85% of your report content should be original and a maximum of 15% may come from quotes that you drew from credible external sources. It is essential that you support your answers with specific facts garnered from reliable and credible sources that you found by doing research on the internet and elsewhere. In all cases, you must include a specific in-text citation (Author, Year and page # if available) as well a full reference at the end of your report. 

4) Please use font type Times New Roman, font size 12 and 1.5 spacing in your report.

Question: Assume that you are a marketing research consultant. Explain the six (6) steps in the marketing research process when conducting a market research for Raffles Hotel after the makeover to find out how well the refurbished hotel has been received by hotel guests and suggest new marketing strategies that it could implement to attract new customers and increase its revenue.