Strategic Management

1) Apply the PESTLE analysis to a macro environment of your choice and use a diagram to illustrate your answer. Critically analyse the framework and recommend how to improve it. 

2) Apply Ansoff’s Matrix to an organisation of your choice and use a diagram to illustrate your answer. Critically analyse the framework and recommend how to improve it.

Instructions

1. Remember to cite sources APA format
2. Remember to reference sources and ist it at the end of the document 
3. Total word count 2,000 words (+/- 10%) – approximately 1,000 words per answer
4. Apply with diagrams (25 marks) then critically analyse (25 marks)   
5. Approx 500 for application and 500 for critical analysis.
6. Talk about the advantages of the framework as well as disadvantages
7. Use another framework to balance the disadvantages of the framework in the question. Recommendations need to be explained.