Wellness Program

You have been chosen by the chief to spearhead the implementation of a Wellness program for your

agency, where there had previously been none. The chief believes this is an important aspect of

supporting the physical and emotional well-being of all employees.

News of the initiative has leaked to officers who have responded with rumor and innuendo that

such a program will expose officers’ mental health files to command. Others, mostly younger

officers, think it’s a great idea but are reluctant to speak up. The chief wants you to make a case to

officers that the training holds considerable value for not only the agency but all employees and the

community. He is concerned some influential employees will spread malicious rumors and

disinformation about the basis and reasoning for the program, which indeed, is happening.

Keeping in mind your myriad audiences and your department’s culture, prepare your

communications plan to present to the chief. Think strategically about your different internal

audiences, and clearly communicate your goals, objectives, strategies, and tactics to address the issue

and your audiences’ concerns. Include metrics that will help analyze the success of your plan.

You have the option of submitting an APA format paper (of no less than 2,500 words, before

Abstract and References) or submitting in proposal format. The proposal must also include a

References page using APA style.