Marketing Plan Rough Draft

The Marketing Plan-related Assignments

****Please note that all the assignments should be double-spaced with standard 12-point font size with 1” margins.

The assignment is to write a marketing plan on a company that s/he has formed to market a product or service.  

The marketing plan-related assignments are in five parts. Below is a discussion of what they should contain, in yellow is what I have come up with so far and what you can build off of.

In the attachments you will find the Marketing Plan Outline Template.

Starting from Marketing Plan-related Assignment part 1 each section should be 1-2 pages long.

Marketing Plan-related Assignment #0

a. The name of your company- Carnow

b. The industry in which the company is (e.g. Automobile, Manufacturing, Hospitality, Healthcare, etc) – Car rental Industry

c. The product or service on which you plan to write your marketing plan – Carnow is website/app that allows car owners to rent out their vehicles online and on the app. Vehicle owners can become Carnow hosts and make their vehicles available for rent. Our purpose is to connect local vehicle owners with people who are looking to rent a car in their area. The company creates an opportunity for car owners to profit from renting their car, while Carnow also gets a percentage.

2. Marketing Plan-related Assignment part 1

Use the outline Template on the marketing plan presented to guide your research as you prepare this assignment.

You should submit the following:

i)The mission statement of your company

ii) The goals (financial and non-financial of your company – four financial goals & four non-financial goals)

iii) Your company’s core competency

3. Marketing Plan-related Assignment part 2

Use the outline Template on the marketing plan presented to guide your research as you prepare this assignment.

Provide a report on the Situation Analysis section of your marketing plan.

Note that the Situation Analysis section contains the following:

i) The SWOT Analysis

ii) Industry analysis

iii) Competitors

iv) Company analysis

v) Customer analysis

4. Marketing plan-related assignment part 3

Use the outline Template on the marketing plan presented to guide your research as you prepare this assignment.

Provide a report on the product-market focus section of your marketing plan.

Note that the product-market focus section contains the following:

i) Marketing and product objectives which have several subsections

ii) Target markets

iii) Customer value proposition

iv) Points of difference

5. Marketing plan-related assignment part 4

Use the outline Template on the marketing plan presented to guide your research as you prepare this assignment.

Provide a report on the marketing program section of your marketing plan.

Note that the marketing program section contains the following:

i. Product strategy which has several subsections

ii. Price strategy

iii. Promotion which has several subsections

iv. Distribution