Marketing Plan

The Marketing Plan-related Assignments

****Please note that the assignments should be double-spaced with standard 12-point font size with 1” margins.

The assignment is to write a marketing plan on a company that s/he has formed to market a product or service.  

 In yellow is what I have come up with so far and what you can build off of.

In the attachments you will find the Marketing Plan Outline Template.

The name of my company- Carnow

The industry in which the company is (e.g. Automobile, Manufacturing, Hospitality, Healthcare, etc) – Car rental Industry

The product or service on which I plan to write my marketing plan – Carnow is website/app that allows car owners to rent out their vehicles online and on the app (like Turo). Vehicle owners can become Carnow hosts and make their vehicles available for rent. Our purpose is to connect local vehicle owners with people who are looking to rent a car in their area. The company creates an opportunity for car owners to profit from renting their car, while Carnow also gets a percentage.

Below is what I have came up with so far, you can use this or complete start from scratch but the 3 attachments I upload is an example of a marketing plan, my professor wants us to follow that exactly. So how the example marketing plan is written and structured is how mine has to be. Like the example marketing plan, you must have everything from Product Strategy to Distribution Strategy. 

Product Strategy

Product strategy requires the company to formulate what it wants to achieve and develop efficient criteria that will help in service provision. Effective price strategy helps the carnal car rental company make accounts on the market condition, ability to pay, input cost, and trade margins. Pricing strategy is also vital in managing the price levels that the company offers; fluctuating prices usually discourage consumers. Promoting strategy is also a vital component of marketing which serves as the tool to help in increasing the number of customers, and more sales make the company record higher income. Distribution forms one of the important components of the marketing mix, and the distribution will help Carnow car Rental Company to be able to make the services available to customers in time efficiently and effectively.