Marketing Plan Final Project

Five-Year Marketing Plan Project

My professor wants us to create a marketing plan for a made up company of our choice. My Company is called Carnow a website/app that allows car owners to rent out their vehicles online and on the app (like Turo). Vehicle owners can become Carnow hosts and make their vehicles available for rent. Our purpose is to connect local vehicle owners with people who are looking to rent a car in their area. The company creates an opportunity for car owners to profit from renting their car, while Carnow also gets a percentage.

In the Attachments there is a Marketing Plan Template. My professor is very strict and wants us to follow the order and structure of that template. It is extremely important to follow the template, my marketing should look like that Template but have my own information about my specific company. The Template is done in the same order as everything that is listed below. 

Use the outline on the marketing plan template in the attachments to guide your research as you prepare this assignment.

You should focus on the following:

i)The mission statement of your company

ii) The goals (financial and non-financial of your company – four financial goals & four non-financial 

goals)-

iii) Your company’s core competency 

Provide a report on the Situation Analysis section of your marketing plan.

Note that the Situation Analysis section contains the following:

i) The SWOT Analysis

ii) Industry analysis

iii) Competitors

iv) Company analysis

v) Customer analysis

Provide a report on the product-market focus section of your marketing plan.

Note that the product-market focus section contains the following:

i) Marketing and product objectives which have several subsections

ii) Target markets

iii) Customer value proposition

iv) Points of difference

Provide a report on the marketing program section of your marketing plan.

Note that the marketing program section contains the following:

i. Product strategy which has several subsections

ii. Price strategy

iii. Promotion which has several subsections 

iv. Distribution

1. Your marketing plan should not be more than 10-doubled-spaced pages long, excluding the cover page and references. Standard 1-inch margins with 12-point font size. All the pages must be numbered.

2. Use the APA format with in-text citation plus references at the end of the plan.

3. Try to use authoritative sources to support your points