Instructions
Read case study on attached pdf and write 1 ½ single space paper
answering the prompt.
Case: GlaxoSmithKline Pharmaceuticals Ltd.: Reinventing Incentives and
Performance by Hema Bajaj, Manjari Srivastava, Ronald Sequeira (Oct 2019)
Prompt: How should he address the subjectivity of the system, simplify it for
his salesforce, and address the concerns of his first-and-second line managers?
Format: Please use 12 pt font and single spacing.
o Heading -Your name, date, and title of the case study
o Introduction - Brief background of the case in 1-2 paragraphs
o Body - answer to the question in 2-3 paragraphs
o Conclusion - wrap it up in 1 paragraph
o References - Please include a page of references. This will not count
toward your final page count. It is ok if your only reference is the
HBR case.