Considerations in Global Expansion

In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, address the following:

Brief Introduction- provide a concise roadmap for your paper. 

Section 1: The principles of Conscious Capitalism are usually applied to a business, but to help us make optimal business decisions choices, you will apply them to the governments of the countries under consideration but first need to answer these questions;

What are the four principles of Conscious Capitalism? Describe each of the principles.

Should we view government as a business? What information does the research show on this topic? Present a balanced analysis covering the pros and cons of this approach. You will need to use at least three (3) scholarly sources in addition to the unit readings to support your thoughts in Section 1.

In general, how would you use the principles of Conscious Capitalism to analyze the possible markets and their governments for launch and expansion goals?

Section 2: Research all of the markets that you can launch or expand into. The areas under consideration are North America (NORAM), Latin America (LATAM), Europe, the Middle East and Africa (Europe-MEA), and Asia Pacific (APAC). Focus on the four geographic markets that have been selected as sites for test marketing, one in each region: New York (USA), Rio de Janeiro (Brazil), Amsterdam(Holland), and Bangalore (India).

Create a profile for each of these areas. Include the following information.

Economic data, i.e., population, Gross National Product (GDP)

Cultural data; i.e., Hofstede Cultural Dimensions

Current socio-political issues, i.e., recession, government flux or elections, which would impact your decisions

Which of the four principles of Conscious Capitalism are demonstrated by the government of the country?

When you work on Section 2 of your Unit 1 assignment, you are supposed to look up the Hofstede factors/scores for the three countries. One of these countries is Holland, however you might not find information that easily, unless you use "Netherlands." The Netherlands is another name used for Holland.

Section 3: Recommendations for business launch and expansion. Using the results of this analysis and knowing the cultural profile your company leadership is already creating, make detailed recommendations for launch and expansion progression. This should include;

Include an in-depth description of your company, its products, and other relevant information to support the recommendations.

The logic that you are using to support your recommendations. This can include the projected sales and profit information, the links to Conscious Capitalism, any other factors which formed your recommendations.

Please view attachments. 

Required readings 

Klein, M. C. (2018). Governments should be run more like businesses. Barron's (Online).

Maldonado, M. (2015). Conscious capitalism. Leadership Excellence, 32(6), 5–6.

Conscious Capitalism. (2021, June 3). Our philosophy.

External link.

Hagberg, R. (2020, August 13). Building startup teams: The challenge for entrepreneurs. Hagberg Consulting Group.

External link.

Henry, P. (2017, February 18). Why some startups succeed (and why most fail). Entrepreneur.

Joyce, P. (2014). The Enduring Myth That Government Should Be Run Like a Business.

External link.

Richards, R. (2020, April 24). 9 Make-or-Break startup roles (and why they are important). MassChallenge.

External link.

Samberg, J. (2018, April 27). Can government be run like a business? Yale Insights.

External link.

Shenoy, S. (2021, April 8). Here’s how you can build a winning team that will ride your startup to victory. YourStory.com.

External link.

Videos

Clifton, R. (2016). How a leader can develop their own brand [Video]. Skillsoft.

Marketplace Conscious Capitalism Simulation Demonstration.