STUDENT ASSESSMENT OF INTERNSHIP

Task: Students will complete an evaluation of their internship experience, site, and site supervisor. The Internship Assessment should be typed using standard 1" margins, double-spaced in 12- point font (Times New Roman). Please provide the information requested and answer the questions fully and completely. This assignment is typically 2-3 pages in length, but if you have a lot to say and share, please feel free to write as much as you wish.

Background Information:

I was a Game Day Intern for the Marketing Department for University of Louisville athletics.

The Marketing Office works as a liaison between sport administrators, media relations, the ticket office and Learfield/Louisville Sports Properties to coordinate promotions and increase brand awareness of the Louisville Cardinals. The department coordinates all promotions, ticket sales, advertising campaigns, event operations and game production functions related to Louisville Athletics.

 Marketing Intern include, but are not limited to:

Learn to develop and execute a marketing and promotional plan for assigned sports

Gain the ability to brainstorm and execute game day strategies (e.g. sponsorship fulfillment) across multiple sports

Develop ability to interpret trends and issues (e.g. fan base/attendance) and think critically

Develop ability to use game production software for Sound Director, and ANC and Daktronics videoboards

Gain knowledge of event management: orchestrating a plan and seeing it through to the end

Develop ability to work with others in a professional setting

Develop ability to brainstorm and problem solve under fast paced conditions

Gaining understanding of social media (e.g. Twitter, Facebook, Instagram) as an effective marketing tool

Develop ability to use Adobe Photoshop to create marketing assets

*attached is the rubric and questions you have to answer to complete the assignment*