Objective: To create a new brand for an NBA team for the city of Louisville as if the city has been granted a franchise. Visit the following website for inspiration/information: https://nba2lou.com/. Part I: Fact Sheet Create a ne...
Objective: To create a new brand for an NBA team for the city of Louisville as if the city has been granted a franchise. Visit the following website for inspiration/information: https://nba2lou.com/.
Part I: Fact Sheet
Create a new team and design its name, logo, uniforms, and company slogan. You must provide written rationale for all (i.e., Why did you select the name, logo, and slogan?). Discuss the demographics of that city, the history of the city’s entertainment, cultural events within Louisville, who the main rivals will be, etc. Also, identify businesses and industries within the city that might be interested in becoming potential sponsors. You need to include regional and national sponsors.
attached below is the Fact Sheet Rubric
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