I created a fake basketball team (you'll find everything you need to know about the basketball team on the document I attached called "Fact Sheet", "SWOT Analysis", and "FSE Campaign")
I need you to create a Promotional Plan
Create a promotional calendar for your team. It should consist of at least two months of the typical NBA season. Examples are provided below.
In addition to creating the calendar, you need to develop one theme night flyer. The promotions for the theme night should be cohesive around the chosen theme for the driveway-to-driveway experience. You must be creative in this assignment. I do not want you to copy theme nights that your organization already has. I want you to create new ones. You should provide a description/detail of the theme night, the cost range (assume it varies based on section), and a call-to-action.
Examples of a promotional calendar can be found here:
https://moosehockey.com/wp-content/uploads/2019/09/1920-PromoSchedule.pdf
https://marinersofmaine.com/news/mariners-announce-2019-20-promotional-schedule/
https://winnipegice.ca/article/winnipeg-ice-announce-2020-2021-promotional-schedule
https://issuu.com/stpaulsaints/docs/2022_promotions_schedule
Below I will attach the Promotion Plan rubric, "Fact Sheet", "SWOT Analysis", and "FSE Campaign"