Case Study 4

Order Description

develop case write ups. The suggested length of the write up is 2-3 pages( 12 point- double space spacing).

However, please focus on addressing the questions in the case and demonstrating the application of key marketing concepts. The points allocated will be based on the quality of the case write up.

Schedule of Case Study write ups

Cases for Case Study 4- IKEA Case questions (Chapter 20)

*readings attached below*

Note

1. Answer all the questions given at the end of the case. Typically, there are 3-4 questions at the end. Answer them all.

2. Avoid using outside sources if possible. I prefer that you stick to information given in

the case.

3. Tie it to your knowledge of the course material. (i will attach some course material chapters)

4. Demonstrate application of marketing knowledge. (i will attach some course material chapters)

5. Case write up is worth 50 points.

The following rubric will be used for grading the assignment:

• Detailed coverage of issues: 20 points(40%)

• Logical support for answers: 20 points (40%)

• Spelling and grammar: 10 points (20%) Choose one from four cases given

Questions:

1. What are IKEA’s brand strengths? How did it grow to be the world’s largest furniture

retailer?

2. What has IKEA done well to reach consumers in different markets? What else could it be

doing?

3. How would you grow IKEA into the future? Would you change anything with the balance of

global consistency with local customization?